Le Journal
Notes sur la construction, le développement et l’optimisation.
Notes de terrain sur ce qu’il faut construire, comment développer ce qui fonctionne et où supprimer les frictions avant d’en ajouter davantage.
Your Business Is Missing ContextAI Implementation / Brand Strategy · 10 min read
Your Business Is Missing Context
AI tools do not fix an under-described business. Why founder-led companies need a context layer before prompts, automation and AI can create real leverage.
20 mai 2026Lire la suite →
AI work that doesn’t look like AI work.UX/UI Design · 5 min read
AI work that doesn’t look like AI work.
AI makes websites, apps and brands faster to build. But when everything starts looking the same, taste becomes the real moat.
20 mai 2026Lire la suite →
AI Changed Everything. Here's What 12 Years in Branding Taught Me.AI Implementation · 4 min read
AI Changed Everything. Here's What 12 Years in Branding Taught Me.
12 years in branding taught me this: AI doesn’t replace the work. It reveals what the work actually is.
27 avril 2026Lire la suite →