Question 1

What is an agentic agency?

Accepted Answer

An agentic agency designs and runs the operating system in which AI agents and automated workflows do real work inside a business — not just delivering brand strategy or AI tools, but composing brand, workflows, knowledge, AI, and trust into one system. The Composer is the first agency in Belgium to position this way.

Question 2

Who is The Composer?

Accepted Answer

The Composer is Belgium's first agentic agency, founded in 2016 by Phil Auryon (Phil Verheyen) and based in Hasselt. The team comprises three Architects: Phil Auryon (Brand and System Architect), Dominic Silver (Principal AI Architect), and Steven Goens (Revenue Architect).

Question 3

What is the Composer OS?

Accepted Answer

The Composer OS is a 6-layer business operating system: Brand, Experience, Workflow, Knowledge, AI, and Trust. It is the framework The Composer uses to assess, build, and run the systems inside founder-led companies.

Question 4

What does the Founder's Audit cost?

Accepted Answer

The Founder's Audit is €1,000 for the first 10 audits as pilot pricing, then €2,500. It is a 5-day diagnostic across all 6 Composer OS layers and includes a Gap Report, a 90-Day Roadmap, the OS Layer Map, and a Quick Win recommendation.

Question 5

Who runs the Founder's Audit?

Accepted Answer

Steven Goens, Revenue Architect at The Composer, runs every Founder's Audit.

Question 6

Where is The Composer based?

Accepted Answer

The Composer is based in Hasselt, Limburg, Belgium. Primary service area is Belgium; secondary is the Netherlands. Working languages are English, Dutch, and French.

Question 7

What size of company does The Composer work with?

Accepted Answer

Founder-led SMEs with 10 to 80 employees and €1M to €15M annual revenue, typically at a growth inflection point (rebrand, new market, new hire, pivot). The founder or CEO is the economic buyer.

The Composer grew from trust-building into system-building.